anyone

[Alisondavc]

I don't think anyone would have a different reason other than the fact that investments can still produce profits because the price is around the previous all-time high but we expect it to create a new and higher all-time price, preferably near $100k or maybe above it. Now that the market has already touched the previous all-time high, we surely expect the price to cross $100k during the bull run because we have yet to have the halving event and the bull run generally starts after it.
So if you ask for a reason why I or anyone is investing in Bitcoin even at such price points, the answer is simple, it's still profitable.